The future of Agriculture runs on platforms farmers trust

1. 01

   Agriculture is a living system

   Most software is built for environments that are predictable. Agriculture isn’t.

   Weather changes. Pests and diseases appear. Markets fluctuate. Government policies shift.

   Every season rewrites the rules. Products have to adapt continuously.

2. 02

   Farmers don’t wake up wanting technology

   Nobody wants another app.

   Farmers want

   • healthier crops / livestock
   • better prices
   • lower risk
   • less uncertainty

   Technology is only valuable if it improves those outcomes. People adopt solutions, not software.

3. 03

   Every decision carries financial risk

   If a CRM crashes...people are inconvenienced.

   If a farmer follows bad advice...they can lose an entire season’s income.

   Agriculture has almost no room for error.

   Trust becomes the product.

4. 04

   Agriculture isn’t one user

   You’re rarely building for just the farmer. You’re building for an ecosystem.

   • Farmers
   • Dealers
   • Agronomists / Vets
   • Field officers
   • Input companies
   • Processors
   • Governments
   • Banks
   • Insurance
   • FPOs

   Each has different incentives.

   Good agricultural products align all of them.

5. 05

   Adoption happens offline first

   Most SaaS products scale because people click.

   Agriculture scales because people trust.

   Trust is built through

   • field demonstrations
   • dealer recommendations
   • village meetings
   • extension workers
   • community influence

   Technology comes after trust.

6. 06

   Agriculture is deeply local

   • Languages.
   • Practices.
   • Climate.
   • Crops.
   • Economics.
   • Infrastructure.
   • Culture.

   Two villages 40 km apart may farm differently.

   Copy-paste product strategies rarely work.

The future of agriculture won’t be shaped by better technology alone, it will be shaped by technology that all stakeholders in the Agri value chain, especially farmers trust, adopt, and rely on.

• 03Crop Advisory
• 04Livestock & Poultry
• 05Field Operations
• 06AI & Computer Vision

Crop Advisory & Decision Support

• Field problemFarmers struggled to access advice they could understand and trustWhat shippedLocalized advisory designed around language, context and timing.
• Field problemPrice information was fragmented and often outdatedWhat shippedVerified market intelligence delivered when selling decisions mattered most.
• Field problemPest and disease outbreaks were identified too lateWhat shippedEarly detection and timely alerts to support faster intervention.

Homepage and advisory screens

Select language

Home

Weather

Market prices

Select crop

Crop protection

Scan the crop

Leaf spot identified

Input shop

The screens displayed above are for illustrative purposes only and do not represent the actual features, functionality, or final product.

Livestock & Poultry Management

• Field problemDiseases were often detected only after visible symptoms appeared, leading to production losses and delayed treatmentWhat shippedBuilt continuous health monitoring with early warning alerts to enable timely intervention and improve animal welfare.
• Field problemFarm operators had little visibility into environmental conditions that directly affected animal health and productivityWhat shippedDeveloped real-time monitoring of temperature, humidity and other critical shelter conditions, with automated alerts when conditions moved outside safe thresholds.

Health monitoring system

Herd health dashboard

Early warning alert

Animal vitals timeline

Farm environment overview

Zone detail, live readings

Threshold alert

The screens displayed above are for illustrative purposes only and do not represent the actual features, functionality, or final product.

Field Operations & Productivity

• Field problemField operations lacked visibility and accountabilityWhat shippedDigital workflows that provided visibility into field operations, productivity and farmer engagement.
• Field problemMeasuring animal productivity relied on manual processes, making it difficult to identify trends or improve performanceWhat shippedDesigned digital productivity tracking that transformed daily operational data into actionable insights for better farm management.

Field operations system

Field team today

Visit record

Officer coverage

Daily yield entry

Yield trend

Where the yield went

The screens displayed above are for illustrative purposes only and do not represent the actual features, functionality, or final product.

AI & Computer Vision in Agriculture

• Field problemFarmers and farm managers struggled to accurately identify and maintain records for individual animalsWhat shippedCreated a computer vision–powered digital identification system that made registering, tracking and managing livestock and poultry simple and scalable.
• Field problemFarm managers were overwhelmed by disconnected data from animals, sensors and operations, making informed decisions difficultWhat shippedCombined computer vision, sensor data and operational records into AI-powered insights that supported faster, more confident farm management decisions.

Animal Identification System

Capture to register

Generating digital ID

Digital ID profile

Morning brief

What this insight is built from

Did the advice hold up

The screens displayed above are for illustrative purposes only and do not represent the actual features, functionality, or final product.

• Recruited me to AgriCentral

  I know Akanksha for a long time and worked with her across two companies (technically three). She was among the first recruits when I started building AgriCentral because of her demonstrated ability in our previous company.

  Over the years she has added to her skillset in diverse areas, be it product management, operations, or key account management, to become a well-rounded and richly experienced senior professional. To add, her relationship building as well as constructive negotiation skills have been very helpful in getting the best out of various vendors/partners. Akanksha would surely add a lot of value to any team she is part of.

• CPO at Jiva, Olam Group

  I had the privilege of working with Akanksha, whose impact as a product leader has been nothing short of remarkable. She led the AgriCentral product, growing it to reach more than 11 million farmers in India, while ensuring it remained grounded in the real pain points of the farming community. Her empathy and sharp understanding of user needs made her a trusted voice for farmers, partners, and internal teams alike.

  Akanksha is an outstanding stakeholder manager — she liaises seamlessly with third parties, keeps diverse teams aligned, and never shies away from taking on the repetitive but essential work needed to sustain businesses. She combines this diligence with a warm, energetic personality that makes her a true people person — someone who pulls the team together and brings fun and positivity into the workplace.

  Beyond India, she went on to shape our Indonesia business, taking ownership of the field operations and tooling pod. She spearheaded the release of applications for Market Development Officers and field sales teams, ensuring they were built not just for the sake of technology, but to solve real on-ground problems. Her nuanced understanding of private and exclusive label products, coupled with her willingness to spend time in the field, gave her a rare edge in building products that worked in practice.

  Akanksha brings together empathy, execution, and leadership in a way that few can. She is both a visionary and a doer — equally comfortable thinking big and rolling up her sleeves. Any team looking to build impactful, user-centered products would be lucky to have her.

• Product lead at Jiva

  Akanksha and I worked closely on Farmer Engagement projects at Jiva and Agricentral (acquired by Dehaat). Akanksha was instrumental in leading the team on product features such as crop advisory, crop prices, disease detection etc for the India market. A lot of these were eventually adopted by the Indonesia team for the Jiva farmer app, and seamlessly executed.

  Additionally, Akanksha’s leadership style is inspiring. The way she led the team while navigating both business and strategic changes across the org is impressive. She strikes the perfect balance between being assertive and empathetic while managing every individual across multiple teams.

  Something that stands out is her ‘attention to detail’ and ‘diligence’. Just before her maternity break, a lot of her projects were handed over to me temporarily. The entire process and the next 6 months were seamless for me because of the detailed documentation and structure that she had created across the teams, including managing performance reviews.

• Product DiscoveryHelping teams uncover the right problem before writing code.
• Product StrategyDefining roadmaps grounded in farmer realities.
• AI for AgricultureFinding practical applications of AI for farmers, field teams and agribusinesses.
• Platform DesignBuilding products from concept to launch.
• Product ReviewsHelping existing products improve adoption and engagement.
• Fractional Product LeadershipWorking alongside founders and leadership teams.