Illustrative imagery, AI generated

Digital Agriculture · Product & Platform Strategy · AI

The future of Agriculture runs on platforms farmers trust

I help build digital solutions across the agricultural value chain—from crop cultivation to livestock management, from farmers in the field to the organizations that support them.

  • 10 Million+Registered farmer usersAgriCentral
  • 50,000+FarmersJiva Petani app
  • ~30%Increase in field productivityJiva AgServices, Indonesia
  • +22%Lift in weekly user activityJiva AgServices, Indonesia
  • 9+Years building agriculture platforms2016 to now
  • 2CountriesIndia and Indonesia

Why a different approach for Agritech

The truths that I’ve learned over the years

Agriculture is a living system

Most software is built for environments that are predictable. Agriculture isn’t.

Weather changes. Pests and diseases appear. Markets fluctuate. Government policies shift.

Every season rewrites the rules. Products have to adapt continuously.

Farmers don’t wake up wanting technology

Nobody wants another app.

Farmers want

healthier crops / livestockbetter priceslower riskless uncertainty

Technology is only valuable if it improves those outcomes. People adopt solutions, not software.

Every decision carries financial risk

If a CRM crashes...people are inconvenienced.

If a farmer follows bad advice...they can lose an entire season’s income.

Agriculture has almost no room for error.

Trust becomes the product.

Agriculture isn’t one user

You’re rarely building for just the farmer. You’re building for an ecosystem.

FarmersDealersAgronomists / VetsField officersInput companiesProcessorsGovernmentsBanksInsuranceFPOs

Each has different incentives.

Good agricultural products align all of them.

Adoption happens offline first

Most SaaS products scale because people click.

Agriculture scales because people trust.

Trust is built through

field demonstrationsdealer recommendationsvillage meetingsextension workerscommunity influence

Technology comes after trust.

Agriculture is deeply local

Two villages 40 km apart may farm differently.

Languages.Practices.Climate.Crops.Economics.Infrastructure.Culture.

Copy-paste product strategies rarely work.

The future of agriculture won’t be shaped by better technology alone, it will be shaped by technology that all stakeholders in the Agri value chain, especially farmers trust, adopt, and rely on.

Turning Field Challenges into Digital Solutions

Every digital solution be it a product or platform starts with a real-world problem.

These are some of the challenges I’ve helped solve.

Crop Advisory & Decision Support

Homepage and advisory screens

Select language screen from the homepage and advisory screens

Select language

Home screen from the homepage and advisory screens

Home

Weather screen from the homepage and advisory screens

Weather

Market prices screen from the market price screens

Market prices

Select crop screen from the crop protection screens

Select crop

Crop protection screen from the crop protection screens

Crop protection

Scan the crop screen from the crop protection screens

Scan the crop

Leaf spot identified screen from the crop protection screens

Leaf spot identified

The screens displayed above are for illustrative purposes only and do not represent the actual features, functionality, or final product.

Livestock & Poultry Management

Health monitoring system

Herd health dashboard screen from the health monitoring system

Herd health dashboard

Early warning alert screen from the health monitoring system

Early warning alert

Animal vitals timeline screen from the health monitoring system

Animal vitals timeline

Farm environment overview screen from the environment monitoring system

Farm environment overview

Zone detail, live readings screen from the environment monitoring system

Zone detail, live readings

Threshold alert screen from the environment monitoring system

Threshold alert

The screens displayed above are for illustrative purposes only and do not represent the actual features, functionality, or final product.

Field Operations & Productivity

Field operations system

Field team today screen from the field operations system

Field team today

Visit record screen from the field operations system

Visit record

Officer coverage screen from the field operations system

Officer coverage

Daily yield entry screen from the productivity tracking system

Daily yield entry

Yield trend screen from the productivity tracking system

Yield trend

Where the yield went screen from the productivity tracking system

Where the yield went

The screens displayed above are for illustrative purposes only and do not represent the actual features, functionality, or final product.

AI & Computer Vision in Agriculture

Animal Identification System

Capture to register screen from the animal identification system

Capture to register

Generating digital ID screen from the animal identification system

Generating digital ID

Digital ID profile screen from the animal identification system

Digital ID profile

Morning brief screen from the ai insights system

Morning brief

What this insight is built from screen from the ai insights system

What this insight is built from

Did the advice hold up screen from the ai insights system

Did the advice hold up

The screens displayed above are for illustrative purposes only and do not represent the actual features, functionality, or final product.

The field

Conditions that decide whether a product gets used.

Anything that works here works anywhere. That is the whole argument.

Direct sunlight

Low-contrast greys vanish outdoors. Everything has to survive glare.

Two bars of signal

Offline-first is the default state, never a degraded fallback.

One hand, often wet

The other one holds a tool or a bag of inputs. Big and responsive tap zones or nothing.

Several languages

And several dialects. Crop names change by language too.

A shared phone

One handset, a whole household. Identity and privacy get complicated.

Nobody reads it

No onboarding, no tooltips, no manual. If it needs explaining, it has failed.

About

Building technology for agriculture is different.

Akanksha Barot
  • Not because farmers resist change.
  • Not because connectivity is poor.
  • Not because agriculture is old-fashioned.

It’s different because agriculture is one of the most complex systems we build for.

Every decision is influenced by weather, markets, biology, local practices, regulations and human relationships.

You’re not designing for a user.
You’re designing for an ecosystem.
And success isn’t measured by downloads.
It’s measured by whether people change behaviour, reduce risk and improve outcomes.

That’s why I believe agricultural technology can’t be built from product frameworks alone.

It has to be built alongside the people who live agriculture every day.

That’s the work I love doing.

Recommendations

What the people I built with say.

  • Recruited me to AgriCentral

    I know Akanksha for a long time and worked with her across two companies (technically three). She was among the first recruits when I started building AgriCentral because of her demonstrated ability in our previous company.

    Over the years she has added to her skillset in diverse areas, be it product management, operations, or key account management, to become a well-rounded and richly experienced senior professional. To add, her relationship building as well as constructive negotiation skills have been very helpful in getting the best out of various vendors/partners. Akanksha would surely add a lot of value to any team she is part of.

    Siddharth SuranaCommodities, value chains, AgTech and Marketplaces Practitioner. Collaborator and Mentor. Decision Science and Artificial intelligence are areas of keen interest for me.September 15, 2025
  • CPO at Jiva, Olam Group

    I had the privilege of working with Akanksha, whose impact as a product leader has been nothing short of remarkable. She led the AgriCentral product, growing it to reach more than 11 million farmers in India, while ensuring it remained grounded in the real pain points of the farming community. Her empathy and sharp understanding of user needs made her a trusted voice for farmers, partners, and internal teams alike.

    Akanksha is an outstanding stakeholder manager — she liaises seamlessly with third parties, keeps diverse teams aligned, and never shies away from taking on the repetitive but essential work needed to sustain businesses. She combines this diligence with a warm, energetic personality that makes her a true people person — someone who pulls the team together and brings fun and positivity into the workplace.

    Beyond India, she went on to shape our Indonesia business, taking ownership of the field operations and tooling pod. She spearheaded the release of applications for Market Development Officers and field sales teams, ensuring they were built not just for the sake of technology, but to solve real on-ground problems. Her nuanced understanding of private and exclusive label products, coupled with her willingness to spend time in the field, gave her a rare edge in building products that worked in practice.

    Akanksha brings together empathy, execution, and leadership in a way that few can. She is both a visionary and a doer — equally comfortable thinking big and rolling up her sleeves. Any team looking to build impactful, user-centered products would be lucky to have her.

    Arnav PandeyCo-Founder & CEO, Myca | ex-CPO Jiva(Olam Group)September 8, 2025
  • Product lead at Jiva

    Akanksha and I worked closely on Farmer Engagement projects at Jiva and Agricentral (acquired by Dehaat). Akanksha was instrumental in leading the team on product features such as crop advisory, crop prices, disease detection etc for the India market. A lot of these were eventually adopted by the Indonesia team for the Jiva farmer app, and seamlessly executed.

    Additionally, Akanksha’s leadership style is inspiring. The way she led the team while navigating both business and strategic changes across the org is impressive. She strikes the perfect balance between being assertive and empathetic while managing every individual across multiple teams.

    Something that stands out is her ‘attention to detail’ and ‘diligence’. Just before her maternity break, a lot of her projects were handed over to me temporarily. The entire process and the next 6 months were seamless for me because of the detailed documentation and structure that she had created across the teams, including managing performance reviews.

    Nidhi MishraBuilding Agri Platform & Making Films, in no particular order.September 3, 2025

Engagement models

Ways we can work together.

  • Product DiscoveryHelping teams uncover the right problem before writing code.
  • Product StrategyDefining roadmaps grounded in farmer realities.
  • AI for AgricultureFinding practical applications of AI for farmers, field teams and agribusinesses.
  • Platform DesignBuilding products from concept to launch.
  • Product ReviewsHelping existing products improve adoption and engagement.
  • Fractional Product LeadershipWorking alongside founders and leadership teams.
Limitless possibilities

Published elsewhere

Where I have talked about this work.

Contact

Building something for agriculture?

Whether you’re exploring an idea, redesigning an existing platform or trying to understand why adoption isn’t happening, I’d love to hear what you’re working on.

Let’s solve it together.

Open to leadership and advisory conversations, in-house or independent.

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